Branding that survives contact with reality.
Identity work you can hand to a printer, a developer or a supplier without a phone call attached. Sold in named stages with published prices, and you can stop after any one of them.
What you get
Marks and wordmarks
High resolution files with transparent backgrounds, in horizontal, stacked and icon-only cuts, checked on photographs and on the colours you already use as well as on white. Vector outlines for print and signage are not part of what is sold here.
Colour and type systems
Hex, RGB and CMYK values, with the body and heading text checked to WCAG AA (4.5 to 1 for body text, 3 to 1 for large text), and a heading and body pairing that works at real sizes.
Guidelines and files
Clear space, minimum sizes, what is allowed and what is not, written so a stranger can follow it. The editable working files are yours where they exist.
Four stages, priced
Stop after any stage and you keep full rights to everything that stage delivered, in the formats it lists. Extras such as animation are quoted separately and are never assumed. Vector conversion is not sold here at all. Prices include 21% VAT, with the figure excluding it beneath.
Brief
- Written brief: audience, positioning, tone
- Every surface the mark has to survive
- Credited in full against the Mark
- Yours to take elsewhere if you stop here
Mark
- Logo and wordmark
- Horizontal, stacked and icon-only cuts
- Light and dark variants
- Three revision rounds
- High resolution transparent PNG at every size you need, plus the editable working files where they exist
- Full usage rights, transferred to you
- No vector outlines
System
- Colour system with hex, RGB and CMYK
- Contrast checked so text stays readable
- Heading and body type pairing
- A written guide to using the mark
Applications
- Business card, letterhead, invoice template
- Social profile and post templates
- Signage, packaging and labels
- Editable working files where they exist, print ready raster output
Brief, Mark and System together come to EUR 3.811,50 incl. VAT, EUR 3.150,00 excl. That is the same total whether you start with the Brief or not. The Brief fee is credited, not added. Common sets: stationery at EUR 1.082,95 incl. VAT, EUR 895,00 excl., and social at EUR 840,95 incl. VAT, EUR 695,00 excl.
Terms
Fixed price and a date
Every stage and every piece is quoted with a price, a delivery date and a named number of revision rounds.
You own the files
High resolution files and full usage rights, handed over on final payment. Nothing is watermarked and nothing is held back.
Websites are handled next door
If the same job also needs a site, RidoIT builds it and the two are designed together. The layouts it builds from are open to read: see the design library.
Print ready means print ready
Bleed, the colour profile your printer asks for, and the raster formats the piece needs, built to their spec sheet. Anything they will only accept as vector is outside what is sold here.
Open before you ask
Two things on this site you can open without leaving an address.
25 website designs
The layouts a site is built from, each one a working page an identity has to survive being put on.
34 free online tools
Small utilities published free, including the colour code converter, the image resizer and the format converter. No signup, nothing stored.